LinkedIn. The online CV, networking, and article sharing site. Designed for the modern professional to share their work, achievements and job advertisements. Since its launch, LinkedIn has evolved from a simple social networking site to now incorporating company page management with easier and easier to use tools. So what are those tools and how can we utilise them? Let’s get into it!
5) Don’t neglect powerful images!
Images take up a much larger amount of space on-screen compared to simple text, and as such, gain a lot more attention, so ensuring you’re using the right image matters! It’s all about making an impact, and this is the best way to do it, straight off the bat. Have a look at the two images below, which one do you think is more visually appealing?
4) Share it around a bit.
Remember that digital marketing and physical marketing aren’t mutually exclusive. You can combine the two to great effect! The advantage of digital marketing is clear: everybody is online, so your business should be too. But people do still exist in the analogue, old-fashioned world. So, market to both! Place your LinkedIn page on a business card, flyer, leaflet, poster, or hire a team of creative marketing specialists to do something great (wink, wink).
3) Don’t be too over-promotional
As with any online platform, your content shouldn’t be consistently promotional- otherwise people won’t want to follow you. Instead, you should opt to share content that keeps people following you, and throw a few self-promotional posts in the slipstream! However, LinkedIn is slightly trickier. You need to create value-adding content that maintains a professional tone. It’s slightly more difficult, but definitely worth it.
2) Don’t be like these people.
Faking professionalism, compassion and humanity by utilising bots is simultaneously unprofessional, uncompassionate and only works for a few people. There are always going to be people that follow these accounts and comment too, but it probably won’t work for you. Instead talk about something real and something genuine. Agree?
1) Engage!
LinkedIn is notorious for being one for being one of the hardest platforms to garner proper and effective engagement from people on. So don’t ignore it! One of the worst failures of small business on social media is posting content that gains interaction and then ignoring it. It comes across as ingenuine if you don’t engage and people won’t join in. Additionally, that engagement will increase how many people will see your post. According to WeAreSculpt.com, “high engagement will boost your post’s reach, but it’s also great for getting to know your audience.”
LinkedIn is a great tool. It’s unique in its professional tone and if used correctly, has the potential to really boost your business. So get to grips with it!
Pioneer Creative Marketing 