Top 5 Instagram Tips

Instagram is a great tool for everybody looking to market their business. Its focus on photographic and video-based content make it one of the most popular apps ever to have existed. As such, it’s only fitting you know exactly how to use it. Read on.

5) Don’t brand your hashtags

Marketing Donut have advised you to brand your hashtags. Don’t bother until your Nike or Adidas level. Why? Because hashtags are designed as a keyword search tool. If you want to advertise Dodgy Derek’s Dry Cleaning, there’s no need to write #DodgyDereksDryCleaning, write #drycleaning, #drycleaningshop, #clothingshop etc. If someone is searching your brand name, it’s because they already know your brand.

4) Use Linktree.

Linktree is genius. Instagram allows you to share one link on your Instagram profile. Most companies will share a link to their website homepage. Linktree allows you to create a customisable landing page with quick links to everything you need.

3) Use stories

Stories are a priority for Instagram. They were originally created to rival Snapchats messaging USP, but now incorporate a whole range of different features including filters, music, location tagging and sharing feed posts. A considerable amount of people click through your story every day- and the more people watching your story means more people seeing your brand.

2) Create a community and engage with it

Use hashtags for what they’re designed for- finding other people’s content! If Dodgy Derek wants to find potential customers, he needs to make sure he is following and interacting with other small businesses in his area. Engaging with them and their followers will build up a presence! Dodgy Derek wants to be the first person that comes to mind when people are looking to get their clothes dry cleaned and engaging with a community creates that opportunity.

1) Use between 10 and 15 hashtags.

We’ve crunched the numbers, and this is your best bet. This source claims that the most common number of hashtags to use on Instagram is between 1 and 3. It’s unclear whether that number takes into consideration huge companies that already have a following and as such don’t need to find new people. As such, we can’t rely on this information. We’d aim for 10 to 15: It allows you to convey the essence of what you do and who you are, without being over the top.