5) Don’t try to come across promotional
According to SEO specialist Eric Johnson, “When coupled with a link to buy the product, Facebook’s algorithm [is] likely able to easily determine the overtly promotional approach that this post took on. Due to this, the post [will be], overall, a failed effort.”
When a post lacks a promotional angle, Facebook deems a post less likely to orient towards sales, and as such allows it to reach a larger audience and garner considerably more engagement.
4) Treat each comment and interaction seriously
A lot of businesses fall into the trap of uploading content regularly, but failing to respond to any comments or engagements on the actual post. This negates the effect of the posters intentions. The purpose of Facebook for business is to communicate with customers and potential customers. So in ignoring those potential customers, you are doing yourself and them a disservice.
According to Rafi Bitchakdjian, head of social media at marketing firm Cue Marketing “Audiences expect replies within minutes and Facebook is the ideal on-the-go platform to use when wanting to solve an issue or even just thank a customer for their positive review,” he said.
3) Create a cover image with the right dimensions
Your cover photo is going to be the biggest and the first thing your customers see when they click on your page. What they see is crucial in that moment. Some information about what you do and act as a small advertising opportunity. Observe here a great example of that involving Coca Cola:
It’s New Year Themed, it advertises Coca-Cola, it keeps in with the branding aesthetic of the profile photo and it shows off their new design. The whole cover photo is an effective ad for Coca Cola. Something that should be borne in mind is that Facebook frequently changes its cover photo dimensions, as well as its profile photo dimensions. At the time of publishing, Page cover photos display at 820×463 pixels on computers, and 640×360 pixels on smartphones.
2) Don’t shy away from videos.
Videos work because they require little to no effort from the viewer, nice colours, useful information and a good length and people are sold. 85% of people don’t watch with sound, so captions are vital. In effort to compete with YouTube, Facebook algorithms work to better promote video content, so if you’re seeing a lack of engagement, consider a nice, captioned video.
- Keep up to date with what Facebook wants from its users.
It can be incredibly frustrating when you’re used to creating scheduled posts in a certain way, engaging with commenters in a certain way, getting higher engagement on specific types of content, and then suddenly BAM! Facebook changes its layout or algorithm and suddenly everything has changed. This conventionally leads to exasperated sighs and bemoaning the fact that Facebook seems to have made everything worse. That frustration is justified, but pointless. Instead, it needs to be learned and utilised while everyone else is still annoyed.
Pioneer Creative Marketing 