Twitter is really useful for a small business. It provides you with a personable and potentially fun means in which to communicate with potential customers, local communities and more. Read on, my friend, read on.
5) Remember the character limit has increased from 140 characters to 280 characters!
There have been a few discussions with marketers as to whether or not this increase was a good idea or not, but the way we see it – there’s more space to get your point across, so you might as well use it!
4) Tweet during peak hours
According to Buffer, if you tweet on Friday, Saturday, and Sunday, you’ll have higher engagement than posts made during the week. The logical reason behind this is that people are spending less time working and more time shirking! It’s the same reason that on weekdays people are more active at peak hours, such as 8am and 5pm- the commutes to and from work!
3) Use Hashtags but don’t make your own (just yet).
Hashtags are a great way of using keywords to search for new or trending tweets to engage with as well as being more discoverable to other Twitter users. A lot of people think that they need to hashtag their own product- this isn’t the case! For example, if you’re called Dodgy Dereks Dodgy Donuts, there’s no point writing #DodgyDereksDodgyDonuts, because no-one will be searching for it! Instead, write a post incorporating the hashtag within. For example:
You know what’d be nice right now? A #donut or two 🤔. Lucky for you, we know all about ‘em. Based just by #GenericBeach, we’re currently offering 6,000 donuts for the price of 5,995!
2) Give them a reason to stick around.
It can be tempting to create content that is just selling your product, we understand that. The problem is that people don’t want their Twitter feed to be full of sales posts. Instead, you should look to add “value-adding” content as well as “self-promotional”. Our rule is 70/30. That way, people see your good, interesting content and decide to stick around, then you can slip in a few “self-promotional” posts. Good value-adding content can be articles, memes, facts, riddles- let your creative juices flow!
- Get involved with trending topics!
A simple way to increase your levels of engagement and impressions is to take a look at the trending tab in Twitter, get a rough feel for the type of content being made around that topic and jump in! Whilst this will help with engagement and impressions, it doesn’t tend to convert to too many followers. Below is an example of one of our recent tweets, we got involved with #SpotifyWrapped, a topic in which people were posting their ‘Top 5 Artists Of 2020’. As such, we tweeted this:
Pioneer Creative Marketing 